Storytelling is powerful. I have always believed this. In fact, I believe that telling the “story” of HeroWork is the engine that drives the program. It’s what sets us apart. It’s what gets us out there and recognized. It spotlights all the amazing people in our community.
Human memory is a narrative-driven process. Every experience, every relationship, every subject is stored in the mind with a story connected to it. So, it makes sense to authentically tell our “story” in strategic ways that help to market and grow our program. We can support our sponsors. We can promote the causes of our recipient charities. And above all we can inspire community and make a HUGE difference.
Next Phase of the HeroWork Story
Adrian Seeley with Paul Latour during initial brainstorming session.
It is for the above reasons that I spend an inordinate amount of time telling the story of HeroWork, whether through writing, video, graphics, or just plain chatting over coffee.
But now that we’re starting new projects and growing to the next level, I need help in this area of the program. We need a small team of volunteers who are willing to work together to tell and spread our story far and wide.
To assist, HeroWork has partnered with Adrian Seeley of Trill PR (site under construction). Adrian is new to our fair city (via Toronto) and wants to volunteer for a good community project (enter HeroWork). Together we have come up with a marketing plan, including roles, schedules, and training.
All we need now are a few good people like you! (Or someone you know.)
The roles we are looking to fill are:
Interviewers and Writers (2 to 3 people)
- Craft and send a monthly online newsletter, recapping blog posts and society activities
- Interview major sponsors and write a blog post on their participation with HeroWork.
Social Media Managers (3 to 4 people)
- Create and track Facebook groups
- Repost HeroWork blog articles on Facebook and Twitter
- Create photo galleries on Facebook
- Manage comments on various platforms
- Manage YouTube account
Graphic Artist (1 to 2 people)
- Create inspirational quote cards to be posted on social media
- Work with the writers to craft the look of monthly newsletter
- Give advice to social media managers on their choice of images
These positions will require:
- A general time commitment of 1.5 to 3 hours a week with a flexible schedule
- A 2 hour initial training session on Thursday, March 18th at 6pm
- A follow up personalized training session
- Bi-weekly 1 hour strategy meeting (accessed remotely or in person)
- A 6 month minimum commitment
If you’re looking for an amazing ride, if you want to get to know some inspired people, reply back to this email or contact me at heroes@herowork.com. With your help we will make HeroWork and our community even stronger!
In service and gratitude,
Paul
